Free Brand Assessment

Your evaluation starts with your words

Tell us what you sell, who it serves, and who you compete with. We evaluate your business across the eight ways companies create value, score you against your real competitors, and send back a report with your roadmap.

Don't fill this out if you're human:

1About Your Business

Company Name *

Website URL *

Industry *

Business Model *

Local Service BusinessB2C (sell to individual consumers)B2B (sell to other businesses)SaaS / SoftwareNonprofitOther

Where do you sell? *

In personStorefront, on site, or at the customerOnlineWebsite, e-commerce, or booked digitallyBothA mix of in-person and online

City *

State *

Where do you compete? *

LocalSingle city or metro area

RegionalMulti-city or multi-county

StatewideAcross one state

NationalAcross multiple states

InternationalMultiple countries

2Help Us Understand Your Business(Optional)

Briefly describe what you sell or offer

Specifics beat summaries. Your own words become your report.0/2000

Who is your ideal customer?

0/2000

What do you think makes you different from competitors?

Why do customers pick you? The more you give us, the fewer follow-up questions we send.0/2000

3Your Competitors(Optional)

I don't know my competitors — find them for me

4Current Marketing(Check all that apply)

Brand & Identity

Logo & brand colorsBrand guidelinesMessaging / tagline

Digital Presence

WebsiteGoogle Business ProfileSEO / Blog content

Content & Creative

Professional photosVideo contentCopywriter / content writer

Campaigns & Outreach

Email marketingSocial media (active)Paid advertising

Analytics & Tools

Google AnalyticsCRM systemEmail platform

Teams in Place

In-house marketingAgency / contractorsFractional CMO

5What's Most Urgent Right Now?(Optional)

This helps us understand where you feel the most pressure — not what services you want to buy. Select all that apply.

SEO and organic searchWebsite conversionPaid advertisingSocial mediaBrand clarity and messagingReputation and reviewsFull marketing system overhaul

6Primary Goal(Optional)

Get more leads and customersIncrease brand awarenessLaunch or rebrandImprove marketing ROIAdopt AI to run my business betterJust curious where I stand

7Proposal Contact Information

Name *

Title (optional)

Email *

Phone (optional)

Your information is secure and never shared. A member of the HBC team will review your submission and be in touch.

Reports delivered within 2 to 3 business days